A New York Times Best Seller

The book that changed everything.

Discover the landmark Tiny Habits method that has helped thousands of people build their ideal lives.
Tiny Habits by BJ Fogg
BJ Fogg
Author BJ Fogg has been featured in
Logo cloud of companies that have used Tiny Habits book
Based on 20 Years of Research and Coaching Experience

About Tiny Habits

Tiny Habits explores the behavior system created by Dr. BJ Fogg, a world-renowned Behavior Scientist at Stanford University. This system—what Dr. Fogg has coined “Behavior Design”—cracks the code of habit formation and is unlike anything that’s come before it.

The content in this book is practical, immediately applicable and most importantly brand new. Each chapter shares breakthrough insights and simple steps you can take to improve your life. All this is based on Dr. Fogg’s groundbreaking research in Behavior Design and experience from coaching over 60,000 people.

At the heart of this book is a startling truth: Creating a happier, healthier life can be both easy and fun.

What People are Saying About Tiny Habits

Arianna Huffington

Arianna Huffington

Founder and CEO at Thrive Global

Tiny Habits is a blueprint for redefining our approach to self-improvement. The habits are tiny, but the results are big.”

Arianna Huffington

Mark Hyman

#1 New York Times best-selling author

“With BJ Fogg’s secret formula, creating new habits can be easy, enjoyable, and rewarding.”

Dave Asprey

Dave Asprey

New York Times best-selling author of Head Strong and The Bulletproof Diet

“BJ Fogg’s ideas on self-change are uniquely relevant, approachable, and powerful. I can’t recommend this book highly enough.”

Author BJ Fogg

About Tiny Habits Author BJ Fogg, PhD

The “New Guru You Should Know” according to Fortune

Hi! I’m BJ Fogg. I run the Behavior Design Lab at Stanford.

​I’ve invested over 20 years researching and teaching insights about human behavior.

On the industry side, I train Fortune 500 companies, with a special focus on health, productivity, and financial wellbeing.

My early research on Persuasive Technology has informed the design of products that millions love and use (like Instagram, which my student co-founded).

Now, I’m taking everything I know about behavior change—including my experience personally coaching 60,000 people—and sharing it all in my book: Tiny Habits.

You can learn more about my behavior system and book at TinyHabits.com.