Tiny Habits® Certification:
Help Your clients navigate today's uncertain times with hope and positivity

BJ Fogg, PhD, creator of the Tiny Habits® method

You’re tired of seeing your clients struggle to make changes, and getting lackluster outcomes when they work with you as a result.


You’re a coach, personal trainer, nutritionist, a naturopath, a counselor, a psychotherapist, or a consultant and recommending new habits and behaviors for your clients is a key part of what you do. 


BUT

 

  • When you make a suggestion to your clients, they often say, “I don’t have time for that/I don’t know if I can do that”... (or some version of this demotivated push-back).
  • They lack the confidence that they can even make lasting changes, and that in itself breaks your heart (and okay, also frustrates you no end. ;-)  
  • You want to see your clients succeed, but right now you don’t know how. What you’re teaching them is so powerful — it’s just that they’re not actually doing it.


If you relate to ANY of this, you’re not alone. This is something that a lot of coaches, consultants, counselors (etc) face every day.


Because for most people, your clients included, trying to create new habits and change their habitual behavior feels hard, overwhelming, and even impossible. They’ve likely tried and failed many times before. And they’re most likely going about it completely the wrong way.


Relying on willpower and sheer “stick-with-it-ness” — which will ALWAYS run out, no matter how good your advice is… or how impactful it could be on their life.  

You’re tired of seeing your clients struggle to make changes, and getting lackluster outcomes when they work with you as a result.


You’re a coach, personal trainer, nutritionist, a naturopath, a counselor, a psychotherapist, or a consultant and recommending new habits and behaviors for your clients is a key part of what you do. 


BUT

 

  • When you make a suggestion to your clients, they often say, “I don’t have time for that/I don’t know if I can do that”... (or some version of this demotivated push-back).
  • They lack the confidence that they can even make lasting changes, and that in itself breaks your heart (and okay, also frustrates you no end. ;-)  
  • You want to see your clients succeed, but right now you don’t know how. What you’re teaching them is so powerful — it’s just that they’re not actually doing it.


If you relate to ANY of this, you’re not alone. This is something that a lot of coaches, consultants, counselors (etc) face every day.


Because for most people, your clients included, trying to create new habits and change their habitual behavior feels hard, overwhelming, and even impossible. They’ve likely tried and failed many times before. And they’re most likely going about it completely the wrong way.


Relying on willpower and sheer “stick-with-it-ness” — which will ALWAYS run out, no matter how good your advice is… or how impactful it could be on their life.  

Here at Tiny Habits® Academy, we have good news

for you and for your clients.

  • Behavior change doesn’t have to be difficult, intimidating or unsustainable.
  • It doesn’t have to end in failure and frustration every time.  
  • And it is possible to create new, lasting behaviors (that can literally transform the
    lives of your clients) — no willpower required — when you have the right approach.


  • Behavior change doesn’t have to be difficult, intimidating or unsustainable.
  • It doesn’t have to end in failure and frustration every time.
  • And it is possible to create new, lasting behaviors (that can literally transform the lives of your clients) — no willpower required — when you have the right approach.

Help your clients create new, lasting habits by leveraging the science of behavior change and habit formation.


Imagine


... Building a reputation of excellence in your chosen field, because your clients consistently get incredible results and positive outcomes when they work with you. 


… Being able to give your clients a suggestion, and have them come back to you excited and EMPOWERED because they actually made positive progress —  instead of feeling disappointed and demoralized, after trying to change and failing yet again.


… Feeling PASSIONATE about your work because you get to SEE your clients change and get the outcomes and results they’ve been hoping for.


… Hearing your clients goals and knowing that you have the tools to help them actually ACHIEVE them.


All of this is possible when you master the science of behavior change. It’s time to stop watching your clients struggle, and start setting them up to succeed. 

Hi there. I’m Dr. BJ Fogg, Stanford University Behavior Scientist, and Creator of The Tiny Habits® Method. The Tiny Habits® Method was borne out of 5+ years of intensive research into how human behavior really works.   


Where other approaches to habit change rely on willpower, the Tiny Habits® method is simple, easy and approachable — making behavior change as easy as 1-2-3.


I tested the method on myself, my friends and family — and have shared with over 40,000 people around the world and thousands more every month. And I have witnessed remarkable success at all levels.  


People changing their health, their finances, their happiness, the relationships, their performance at work, their productivity at home.


Today, I’m sharing it with other like-minded professionals so that they can use this method to transform the lives of their clients (and improve their results) too.

Dr BJ Fogg | Tiny Habits
Dr BJ Fogg | Tiny Habits

Hi there. I’m Dr. BJ Fogg, Stanford University Behavior Scientist, and Creator of The Tiny Habits® Method. The Tiny Habits® Method was borne out of 5+ years of intensive research into how human behavior really works.   


Where other approaches to habit change rely on willpower, the Tiny Habits® method is simple, easy and approachable — making behavior change as easy as 1-2-3.


I tested the method on myself, my friends and family — and have shared with over 40,000 people around the world and thousands more every month. And I have witnessed remarkable success at all levels.  


People changing their health, their finances, their happiness, the relationships, their performance at work, their productivity at home.


Today, I’m sharing it with other like-minded professionals so that they can use this method to transform the lives of their clients (and improve their results) too.

TINY HABITS® COACH CERTIFICATION

A 7-Week LIVE Training + Certification to teach you the Tiny Habits® Method — so you can help your clients create new habits with ease (and without relying on willpower).


We will teach you, step-by-step, how to improve your clients lives using this breakthrough method, our custom resources, and our exclusive digital coaching platform.


CORE ELEMENTS OF THIS CERTIFICATION

SEVEN WEEKLY LIVE CLASSES:  Interactive classes in our virtual Zoom classroom, taught by the Director of Tiny Habits Academy, Linda Fogg-Phillips, M.S., and the Assistant Director of Tiny Habits Academy, Jennifer Lee, M.S.


Each class is 90-minutes long.


Dr. BJ Fogg will be available once a week during his Open Office Hours. You can join him on Thursdays at 12:00 pm PT.


TWO WEEK HANDS-ON APPRENTICESHIP: You wrap up the course with an apprenticeship to get hands-on, practical coaching experience to master the Tiny Habits® method, and we help you every step of the way. (No panic or trepidation necessary).


THIS is what makes the Tiny Habits® Certification so effective: You get real-world experience teaching this method, with our expert help and support as you do.

SEVEN WEEKLY LIVE CLASSES:  Interactive classes in our virtual Zoom classroom, guided by your coach and trainer, Linda Fogg-Phillips, teaching you the Tiny Habits® Method.  


Dr. BJ Fogg will join us for part of each class to answer your questions and share his newest research into behavior design and habit formation. 


TWO WEEK HANDS-ON APPRENTICESHIP: You wrap up the course with an apprenticeship to get hands-on experience to master the Tiny Habits® method, and we help you every step of the way. (No panic or trepidation necessary).


THIS is what makes the Tiny Habits® Certification so effective: You get real-world experience teaching this method, and our expert eyes and support as you do.

Each week you'll get access to

  • Live Training
  • Homework Assignments
  • Training and research this is not in the book
  • Coaching Resources ie: videos to share with clients, teaching and coaching tools, workshop outline, and coaching guide
  • Live Training
  • Homework Assignments
  • ​Coaching Resources
  • ​Additional Video Lessons
  • Personalized Support From Linda Fogg-Phillips

GET CERTIFIED AND LICENSED IN THE TINY HABITS® METHOD -

AND YOU'LL ALSO GET...



  • Your own listing on our website, to market your services.
  • An opportunity to use a Tiny Habits® branded email, should you wish.
  • Stats and testimonials about your coaching effectiveness to use in your marketing.
  • Access to live Bi-Monthly training from BJ and Linda to keep you at the top of the field of behavior change and habit formation  
  • ​Client referrals from Tiny Habits® Academy.​
  • A listing in the Tiny Habits® Certified Directory on our website. 
  • Your own listing on our website, to market your services.
  • An opportunity to use a Tiny Habits® branded email, should you wish.
  • Stats and testimonials about your effectiveness to use in your marketing.  

YOUR INVESTMENT 

$1,750  *

Your investment includes the training fee 

and the first year of your annual licensing fee ($500)

* payment plan available



STEP ONE
Certification, this includes: 

  • 5 weeks of Masterclass on the Tiny Habits Method  
  • Access to class material and resources
  • 2 weeks Apprenticeship in the Tiny Habits Method 

STEP TWO
Annual Licensing: 

  • License activation upon successful completion of Tiny Habits® Certification (First year of licensing included in the Tiny Habits Certification fee. Thereafter licensing is $500 annual)


INCLUDED WITH CERTIFICATION AND LICENSING:

  • ​Bi-Monthly Live virtual training with BJ and Linda for your continued learning.
  • The Tiny Habits Library of coaching resources.
  • 60+ additional Tiny Habits® training videos to increase your skills and use with your clients. 

Learn the most effective behavior change method in the world.


What if you could promise your clients amazing results 

and know you can help them get them?


You can! In just 7 weeks you could master the Tiny Habits® Method, and be ready to use it with your clients with complete confidence. 


Let’s look at what’s included at each step of the Tiny Habits® Certification. 


WEEK 1: The Foundation of Behavior Design and Tiny Habits

  • Practice the fundamentals of the Tiny Habits Method

  • Go above and beyond what you read in Tiny Habits: The Small Changes that Change Everything

  • Learn applied and practical coaching exercises (and how to use the supporting resources to help your clients)

  • How to coach others using the fundamental skills of the Tiny Habits method.

  • Understand a variety of coaching contexts and when to use which part of the Tiny Habits Method

WEEK 1: THE ANATOMY OF A TINY HABIT

  • How (and why) habit formation is a skill (BONUS? It can be learned)
  • How to create “Success Momentum” for your clients to build confidence and results
  • How to use our “Celebration Blitz” to lock in lasting change
  • How to discover “Anchor Moments” so their new habit is implemented daily

WEEK 2: Designing Recipes for Tiny Habits (Ability & Prompts)

  • Understand the core concepts of the Tiny Habits Recipe
  • Drill on fundamental skills for designing recipes
  • Learn the 7 ways to create recipes using the Tiny Habits Method
  • Approaches to coaching others in designing Tiny Habits Recipes
  • See real recipes from participants in the 5-Day Tiny Habits program and how to coach them to success
  • Finding your area of expertise to help your clients succeed 

WEEK 2: TEACHING TINY HABITS® TO OTHERS

  • How to create your clients’ custom Tiny Habit Recipe
  • Two approaches to making behaviors smaller and easier
  • How to pair the right “Anchor Moment” with a new “Tiny Behavior”
  • How to quickly troubleshoot challenges your clients may have 

WEEK 3: Your Superpower for Creating Habits: Emotions

  • Do a deep dive into the most important aspect of habit creation
  • Get clear on the fundamentals of what wires in a habit and how to fail-proof your coaching techniques in this skill
  • Clarify confusion about everyday terms that hold back your clients' progress 
  • How to use key Tiny Habits Coaching Resources to teach the skill using emotions to create habits in a variety of contexts

WEEK 3: SCALING SUCCESS FROM TINY HABITS® UPWARDS

  • The 3 categories of Tiny Habits®, and which one to choose for your client
  • How to grow a Tiny Habit into a bigger habit, and scale your success
  • How and why motions create habits, and how to leverage that
  • How to celebrate your Tiny Habits® and find your natural, powerful celebration.

WEEK 4: The Habit Garden: How to Iterate and Grow

  • Iteration, Growth and Transformation
  • How to revise a recipe that’s not working
  • 5 Key Skills for Growth and Transformation 
  • An analogy and resources to help your clients transform
  • The key way you can be most impactful as a coach (and outperform your competitors)

WEEK 4: TINY HABITS® IN PRACTICE

  • The most common Tiny Habits® questions — and answers
  • The kind of results that you can expect for your clients (our research)
  • The successful approaches to coaching your clients
  • How to apply the Tiny Habits® Method to your practice or business

WEEKS 6 AND 7: YOUR APPRENTICESHIP

Over these 2 weeks you will coach 20 - 30 people in the Tiny Habits® Method. You’ll invest about 30 minutes each day — and by week two, you won’t need our help (although it’s always there if you do). At the end, we will gather your results, and present you with statistics and statements that show your impact (prepare to be delighted by them).

WEEKS 5: Your Apprenticeship: Coaching with Greenhouse 

  • Learning the custom coaching platform to use for Tiny Habits
  • Create your coaching resources to be used during your Apprenticeship and beyond
  • How to be a 5-star Tiny Habits Certified Coach
  • Future success using the Tiny Habits method for your coaching practice (success leaves clues)


Over the 2 weeks you will coach people that we assign to you to work with in the Tiny Habits® Method. You’ll invest about 45 minutes each day — and by week two, you won’t need our help (although it’s always there if you do). At the end of each week of your Apprenticeship, we will gather your results, and present you with your own statistics and statements that show your impact (prepare to be delighted by them).


WEEK 6: Apprenticeship Week 1

  • Review of the best practices for one-on-one coaching and group coaching using the Tiny Habits Method
  • How to coach in the Tiny Habits method using Greenhouse
  • Identifying features of best and worst recipes from real Tiny Habits participants
  • How to respond to key issues your clients will face
  • Business guidance to maximizing your Tiny Habits certification


WEEK 7: Apprenticeship Week 2

  • Your next steps as a Tiny Habits Certified Coach
  • Tools for Tiny Habits Presentations and teaching Tiny Habits Workshops
  • Designing your customized Tiny Habit recipes for your clients



We guarantee our training will make you a true expert in how to create new lasting habits and change the lives of your clients.

Here’s some of the professionals who benefit from this program:

  • Coaches
  • ​Consultants
  • ​Personal Trainers
  • Naturopaths
  • ​Nutritionists
  • ​Dieticians
  • ​Therapists
  • ​Counselors
  • Teachers
  • And more...

Here’s some of the professionals who benefit from this program:

  • Coaches
  • ​Consultants
  • ​Personal Trainers
  • Naturopaths
  • ​Nutritionists
  • ​Dieticians
  • ​Therapists
  • ​Counselors
  • ​Teachers
  • ​And more...

Armed with your Tiny Habits® Certification you will be able to


Improve your client’s success dramatically

Become an industry leader

Build a more successful career

Work from anywhere

BUILD YOUR REPUTATION and YOUR RESULTS

Learn how to transform the health, happiness and the life of your clients. 

MEET YOUR TRAINER: LINDA FOGG-PHILLIPS

Linda Fogg-Phillips, M.S., is the brawn behind the Tiny Habits® programs, and your main teacher and Tiny Habits resource over the 6 weeks.


Sister of Dr. BJ Fogg, and a mother of 8 children, Linda knows how to design systems that work (and how to get her kids to do what they need to do – a  real-life behavior change lab 😜).


Her expertise includes behavior change in the world of health and wellness; and she has a Masters in Health Promotion and Exercise Physiology.


BJ and Linda have been best friends and ‘partners in crime’ for over 50 years — and have taught Behavior Change together with incredible results since 2008.

Linda Fogg Phillips | Tiny Habits
Linda Fogg Phillips | Tiny Habits

MEET YOUR TRAINER: LINDA FOGG-PHILLIPS, M.S.

Linda Fogg-Phillips, M.S., is the brawn behind the Tiny Habits® programs, and your main teacher and Tiny Habits resource over the 6 weeks.


Sister of Dr. BJ Fogg, and a mother of 8 children, Linda knows how to design systems that work (and how to get her kids to do what they need to do – a  real-life behavior change lab 😜).


Her expertise includes behavior change in the world of health and wellness; and she has a Masters in Health Promotion and Exercise Physiology.


BJ and Linda have been best friends and ‘partners in crime’ for over 50 years — and have taught Behavior Change together with incredible results since 2008.

 

“I’ve been involved in working with individuals and groups for over 20 years, whether in corporate training programs, or as a self-employed personal coach. The Tiny Habits program is absolutely one of the most effective programs I’ve ever been involved in. 


I decided to do the Certification Program, so I could use the Tiny Habits process in my work with others. I don’t think I’ve ever gone through a training program that prepared me to work with others so well.  


Linda Fogg-Phillips is an excellent facilitator and coach. By the time I did the practicum, I had the tools, resources, confidence, and support to start helping others. Taking the Tiny Habits Coaching Certificate training is one of the best professional development decisions I’ve ever made.”

- Shawn Lock

FREQUENTLY ASKED QUESTIONS


​Q: Why is mastering habit change so important and impactful?

Q: Why the Tiny Habits® method so effective?

Q: Does the Tiny Habits® Method work on everyone?

Q: Is the Tiny Habits® License required?

Q: Why do I need the Tiny Habits Coach Certification if I read the book?

​Q: Why is mastering habit change so important and impactful?

Q: Why the Tiny Habits® method so effective?

Q: Does the Tiny Habits® Method work on everyone?

Q: Is the Tiny Habits® License required?

​Q: Does BJ Fogg teach in the program?

Help your clients create lasting changes with the 

Tiny Habits® Method

Schedule a discovery call with Linda Fogg-Phillips to discuss if
certification in the Tiny Habits® Method is right for you!