Bas is an expert in the field of persuasion and behavior design. He is the founder and CEO of the Online Influence Institute. With his online lead generator Keukenplaats.nl, he disrupted the kitchen industry and generated millions of turnover. He is the only one in the world who can call himself a Cialdini Method Certified Trainer ánd a BJ Fogg Certified Tiny Habits coach.
He coached and trained hundreds of professionals worldwide to increase their offline and online success. His mission: to help people and companies to a better level of performance by teaching them to apply the principles of persuasion and behavior design.